Nail Fraud Before It Nails You
The most accurate ad fraud prevention platform with automated detection and deep insights for all your digital channels
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See your invalid traffic segment by channel, UTM, domain, etc.
Uncover fraud & optimize spend
Track invalid traffic by channel, UTM, and domain to boost ROI
Know where fraud hits
Detect fake clicks by channels and UTMs to optimize ad spend
Fraud-proof your funnel & Stop wasting budget
Get deep insights into invalid leads and maximize your marketing ROI
Connect ad platforms & automate prevention
Seamless ad protection & automation
Connect Google, Meta, TikTok & more to block fraud and measure impact
Cleaner clicks, better ROAS
Automate fraud prevention across Google, Microsoft, Meta & TikTok
Measure the impact
See how much ad budget is mismanaged due to invalid clicks
Extract reports & demand refunds
Get insights & claim refunds
Extract reports, prove fraud, and recover wasted ad spend
Get your money back
Generate fraud reports and claim refunds for wasted ad spend
Proof of fraud
Extract data-backed reports to dispute invalid clicks
"We take our partnerships with mobile carriers very seriously. Opticks analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships"
Nuria Campa
Marketing Manager EU,
Onmobile
"In our business, we receive a big variety of traffic from different sources. Opticks has significantly helped us to identify fraudulent sources, reduce time-consuming manual checks and supported our team to optimise the work flow with our partners."
Frauke Gewering
Marketing Manager,
Red Lemon
"As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users."
Danelia Rios
Head of Supply,
Pushground
"Opticks has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations."
Huawei
Operation Manager,
Huawei
"Thanks to Opticks, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks."
Laura Casado
Performance Global Manager,
ThePower Business School
"Opticks is a crucial piece of our customer acquisition strategy. Since implementing Opticks, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved"
Evgeniy Skotsenko
VP Marketing,
Bemobi
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Frequently Asked Questions
FAQs
How does Opticks detect invalid traffic?
Opticks collects hundreds of publicly available telemetry points both from the browser and the network in order to analyse whether the user is valid or not in real time. Opticks can detect up to 30 types of invalid traffic, including bots, VPN and datacenter traffic or device tampering among many others.
Who does digital marketing fraud and why?
Digital fraud is carried out by several agents, including fraudsters (individuals or organized groups), competitors and intermediaries. They profit by generating false or misleading digital marketing actions such as clicks or leads and collecting the corresponding generated revenue. They usually use tools like bots, data centers and proxies to automate and scale their operations.
Why should I care about invalid traffic?
At the end of the traffic supply chain, advertisers are billed by these fraudulent clicks or leads, causing several issues such as drained budgets, decreased ROI or misleading metrics among others. Invalid traffic can also distort your conversion rates, skew your analytics and be the indicator of other underlying issues in your site, such as attacks, scrapping and data theft.
How do I integrate Opticks on my website?
Integration takes less than 5 minutes! Simply add our SensorJS tag snippet to your website either via Google Tag Manager (GTM) or manually as any other javascript tag. No coding skills required. Once added, our system will automatically start detecting and analysing all your traffic.
Will Opticks affect real users or SEO?
Opticks will never modify your page nor block the access to any user, real or not. It will not cause any damage to your SEO or any automated tool you might use, and it is fully compliant with platforms like Google Ads.
Is Opticks GDPR compliant?
Opticks is fully GDPR compliant. Given that Opticks is an ad fraud prevention tool used by Opticks clients to increase the security of their website services requested by users, it is exempted from requiring user content by the law. Instead, Opticks' clients simply need to inform their users about the use of Opticks technology on their websites (as they do with all other technologies).