Opticks helped us clean our pipeline and reclaim wasted budget. We can now confidently expand into new channels knowing our data is accurate.
Stop Click Fraud Before It Drains Your Budget
Opticks is click fraud software that detects fake clicks, bots and invalid traffic in real time across all your digital channels. Data-driven and automatic, it blocks them on your paid ads.
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- No credit card required
- 7-day free trial
6,000+ clients have saved over €6M with Opticks
The complete click fraud software platform
One dashboard for click fraud protection: detect bot traffic, click farms and invalid traffic, then prevent it automatically, channel by channel.
Analytics
Try it live (Analytics)Filter traffic and combine up to 3 of 80+ dimensions at once - channels, countries, time, devices, domains, UTMs…
Reports
Try it live (Reports)Build reports across 75+ fields. Send, download, or schedule them
Performance
Try it live (Performance)Measure how much Opticks saves you on each campaign
Alerts
Try it live (Alerts)Set alerts on 80+ dimensions, with custom threshold & frequency rules
Leads
Try it live (Leads)Evaluate and monitor the quality of your incoming leads
Session Forensics
Try it live (Session Forensics)Explore a transaction's timeline and fraud findings
Benchmark
Try it live (Benchmark)See where you stand versus others in your industry
Wherever you spend, we spot the click fraud
Plug in every major ad platform. Opticks handles pixels automatically, or take manual control whenever you need it.
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Self-service and enterprise clients, in their own words
Quotes published on optickssecurity.com, from marketing and performance leads using Opticks day to day.
Opticks has been transformational for our business. We now have full visibility into traffic quality and can make decisions based on real data.
Opticks gave us the visibility we needed to understand the real impact of fraud on our campaigns. The results speak for themselves.
Opticks has become an essential part of our operations. It protects our clients, our reputation, and our bottom line.
As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting fraudulent sources before it gets to our users.
Opticks transformed how we manage our affiliate partnerships. We now have the data to make informed decisions about every traffic source.
Check your click fraud for free
No credit card required |
Quick setup with GTM or the Opticks Sensor |
Upgrade to a bigger plan whenever you need to
Frequently Asked Questions
Click fraud software like Opticks detects and blocks fraudulent clicks from bots, click farms and competitors before they drain your ad budget. It goes further than basic click fraud protection: Opticks also prevents invalid traffic automatically, in real time, across Google, Meta, Microsoft, TikTok and every channel you run.
Opticks collects hundreds of publicly available telemetry points both from the browser and the network in order to analyse whether the user is valid or not in real time. Opticks can detect up to 30 types of invalid traffic, including click fraud, bots, VPN and datacenter traffic or device tampering among many others.
Click fraud and ad fraud are carried out by several agents, including fraudsters (individuals or organized groups), competitors and intermediaries. They profit by generating false or misleading digital marketing actions such as clicks or leads and collecting the corresponding generated revenue. They usually use tools like bots, data centers and proxies to automate and scale their operations.
At the end of the traffic supply chain, advertisers are billed by these fraudulent clicks or leads, causing several issues such as drained budgets, decreased ROI or misleading metrics among others. Click fraud and invalid traffic can also distort your conversion rates, skew your analytics and be the indicator of other underlying issues in your site, such as attacks, scraping and data theft.
Integration takes less than 5 minutes. Simply add our SensorJS tag snippet to your website either via Google Tag Manager (GTM) or manually as any other JavaScript tag. No coding skills required. Once added, our system will automatically start detecting and analysing all your traffic.
Opticks will never modify your page nor block access for any user, real or not. It will not cause any damage to your SEO or any automated tool you might use, and it is fully compliant with platforms like Google Ads.
Opticks is fully GDPR compliant. Given that Opticks is a click fraud and ad fraud prevention tool used by Opticks clients to increase the security of their website services requested by users, it is exempted from requiring user consent by law. Instead, Opticks' clients simply need to inform their users about the use of Opticks technology on their websites, as they do with all other technologies. Learn more about it here.
From the team behind Opticks
Real-time IP threat intelligence for modern risk teams
Check any IP for bots, proxies, VPNs and bad reputation, with the reason behind every flag. Use it in your own fraud rules, sign-up checks or analytics.
Discover IP Raccoon
- 1,000 API lookups to start
- No credit card required
