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Native ads bleed 7× more than search
Native 15.9%. Programmatic 15.43%. Social 10.61%. Affiliate 9.09%. SEM 2.18%.
With Fresh Q1 2026 Data
Ad Fraud Report 2025
2 billion clicks. 500+ advertisers. 243 territories. 15 months of data.
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Numbers no other dashboard will show you
Real click-level detections. Not surveys.
7×
Native ad fraud vs search (15.9% vs 2.18%)
25.37%
Of B2B clicks are invalid — at $50 each
40.71%
Of your “Direct” traffic is scrapers and bots
89.1%
Of bots want your budget — not your content
What's actually inside
🏭
B2B clicks cost $50 — 1 in 4 is fraud
B2B 25.37%. Ad Networks 24.44%. Travel 18.39%. Agencies 17.97%. E-commerce 14.24%.
🎯
Stripe stops bots. Your lead form doesn’t.
E-commerce conversions: 18.3% bots. Lead-gen forms: 46.7% bots. 2.5× more bots when there’s no payment gateway.
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TikTok: the only app we couldn’t classify
Background activity. Network-fingerprint manipulation. Legit clicks indistinguishable from bots. We asked TikTok. They didn’t reply.
🤖
AI didn’t kill bots. It democratized them.
416,300,090 bot sessions logged. 89.10% hostile. AI-driven referral traffic (Copilot, ChatGPT, Gemini) is cleaner than paid search.
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Every continent has a different problem
Europe: VPNs and data centers. Asia: bad bots at scale. Africa: polluted Google Ads.
One chart from the report
Fraud by Channel
100500
15.43%
15.9%
10.61%
9.09%
2.18%
ProgrammaticNativeSocialAffiliateSEM
Source: Opticks Ad Fraud Report 2025, p.10
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Fraud benchmarks for every channel, industry, app and region — each number backed by the methodology behind it. Free, and no drip campaign after.
Built for people who own a budget
💼
Marketing Directors
B2B 25.37%. E-commerce 14.24%. What’s hiding in yours?
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Performance Managers
SEM 2.18%. Native 15.9%. Where do your channels sit?
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Agency Owners
Real benchmarks per vertical. Cite data, not vendor decks.
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C-Level Executives
How fraud reshapes budgets as supply shifts to programmatic, native, and AI.
Frequently Asked Questions
You’ve seen the market. Now see yourself.
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