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Features
Traffic analysis
Paid traffic
 Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported
Direct and organic traffic
 Supported Supported Supported Supported Supported Supported Supported Not supported Not supported Supported Supported
Conversion analysis
 Supported Not supported Not supported Supported Not supported Not supported Supported Not supported Supported Supported Supported
Channel integrations
Google Ads
 Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Not supported
Meta Ads
 Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Not supported
Microsoft Ads
 Supported Supported Supported Supported Supported Supported Supported Supported Not supported Supported Not supported
TikTok Ads
 Supported Not supported Supported Supported Supported Supported Not supported Not supported Not supported Not supported Not supported
Taboola Ads
 Supported Not supported Not supported Supported Supported Not supported Not supported Not supported Not supported Not supported Not supported
Reddit Ads
 Supported Not supported Supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported
X Ads
Soon
 Not supported Supported Supported Supported Not supported Not supported Not supported Not supported Not supported Not supported
Outbrain Ads
Soon
 Not supported Not supported Supported Supported Not supported Not supported Not supported Not supported Not supported Not supported
Platform integrations
HubSpot
 Supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported
Analytics and reporting
Realtime analytics
 Supported Supported Supported Supported Supported Not supported Supported Supported Supported Supported Supported
Traffic channel detection
 Supported Supported Supported Supported Not supported Supported Supported Supported Supported Supported Supported
UTMs detection
 Supported Supported Supported Supported Supported Supported Supported Not supported Not supported Not supported Supported
Custom variables
 Supported Not supported Not supported Not supported Supported Supported Not supported Not supported Not supported Not supported Supported
Click-by-click reports
 Supported Not supported Not supported Supported Supported Not supported Supported Supported Not supported Not supported Supported
Alerts and watchlist
 Supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported
Other features
AI Assistant
 Supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported Not supported
Session Forensics
 Supported Supported Supported Not supported Not supported Not supported Supported Not supported Not supported Not supported Supported
Custom exclusions
 Supported Supported Not supported Supported Not supported Not supported Not supported Not supported Supported Supported Supported
Scheduled reports
 Supported Not supported Not supported Supported Not supported Not supported Supported Not supported Not supported Not supported Not supported

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